Analyse Additional Elements of the Extended Marketing Mix

Analyse Additional Elements of the Extended Marketing Mix This essay looks at the main elements of both the original and the extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix. Finally, the essay develops marketing mixes for Coca Cola to meet the needs of different target groups. Explain how products are developed to sustain competitive advantage. Sustainable competitive advantage is the focal point of a corporate strategy (E-Course, 2013). It allows the preservation and improvement of an organisational competitive position in the market. It is an advantage that allows business to stay alive against its competition. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices (Teacher Republic, 2013). See Coca Cola Companys competitors and positioning in (Appendix1) See Porters competitive advantage and cost advantage in (Appendix 2). When a company brings a new product into a market they must think about who is the product aimed at, what advantage will customers expect, how does the company plan to position the product inside the market and what benefit will the product proffer over their competitors. According to Kotler product have three levels, core product, actual Product and augmented product, see Coca Cola product levels in (Appendix 3) Product life cycle is the course of a products sales and profiles over its lifetime. It involves five distinct stages: product development, introduction, growth, maturity and decline (Kotler, et al, 2005). When companies introduce new product, it takes some time to be extensively accepted, at which point its sales and incomes will begin to rise. This will attract other competitors into the market, cause the market to mature. Finally, the market will decline as companies start to introduce the next product, and customers switch to that product. See Coca Cola product life cycle in (Appendix 4) Coca Cola Company provides different type soft drinks like Coke Zero, Diet Coke, Fanta etc. There good image makes the organisation more strong. Coca Cola is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialised in soft and fizzy drinks. Coca Cola have created good image in customers mind, their image is reputable and reliable, and it has one of the most well-liked soft drinks available. They have well-known which is why customers feel comfortable in buying Coca Cola products. Coca Cola can market too many different segments. Coca Cola can market their product to teenagers much easier than older people, because teenagers are their target market. See Coca Colas mission statement in (Appendix 5). Explain how distribution is arranged to provide customer convenience. Distribution in marketing acts importantly to attract customers convenience and organisations use method of distribution to see their ability. Two types of channel of distribution methods are available. Indirect distribution involves distributing product by the use of an intermediary. Direct distribution involves distributing direct from a manufacturer to the consumer (Kotler, et al, 2005). Distribution is underneath the group of place, therefore organisations create a precise distribution method so that its readily available to the customers and it can improve possible sales for an organisation. See Coca Cola distribution channels in (Appendix 6). The Coca Cola Company sell its products with bottling and canning operations. The distributors get to the Coca Cola to the wholesalers and the wholesalers get it to retailers and at final the customers buy Coca Cola from retailer shop. If Coca Cola does not work on its distribution services then their bottles are just reachable at their factories then customers may not be keen to get them. Its more appropriate for the customer to buy Coca Cola from a close seller as compared to getting it from factory. Therefore distribution system of an organisation can be both its weakness and strength. Companies should know that their products are available at retailer shops and stores where customers can easily buy it. Explain how prices are set to reflect an organisations objectives and market conditions. One of the parts in the marketing mix is pricing. This part of the 4Ps are the one making returns and which is also why it is important that an organisation chooses the right price. Pricing is one of the most significant parts of the Coca Cola Company marketing mix, which makes revenue for them. Coca Cola use different types of pricing strategies. The pricing strategies are standing much on what aims the company has put itself to achieve. See (Appendix 7). Owing to the accessibility of wide variety products the pricing is complete according to the market and geographic segment. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is base on the competitors pricing, Pepsi is one of their competitor in soft drink industry. The Coca-Cola Company choose their pricing objective they believe will be most effective in dispensing their brand to customer, to do this Coca-Cola use market-skimming pricing. Coca Cola Company use marketing-skimming as there is a enough number of purchasers that have a high demand, also Coca Cola sets an primary high price and then lower the price to make the product available to a extensive market. Coca Cola Company use penetration pricing strategy as they want to hold maximum share of the market by maximum profit. Coca Cola use discount pricing, where their products prices are often become down during sale periods and special occasions, like Christmas, Easter etc. Also Coca Cola use competitor pricing, where to meet the competition pricing, their products pricing are set about the same level as it competitors. Illustrate how promotional activity is integrated to achieve marketing objectives. Promotion being an element of marketing mix consists of communication among the customer and seller of that product (Kotler, et al, 2005). Promotional activities are important element because, these activities are performed in order to inform customers about the product and it includes personal selling, adverting, public relations, sales promotion, direct marketing etc. An advertisement, for instance helps a buyer to get to know about the company and it is products, this can be done by bill boards, banners or posters. The benefit of advertisement is that it informs people about different products and services, their utilities, cost and other requirements. The disadvantage is cost because advertising is more expansive. In personal selling companies use their staffs to sell their product after face-to-face communication with the customer and seller efforts to convince a customer to purchase the product. Personal selling is one of the ways to keep good customers relationships, but this method is expensive. Sales promotion is short term incentives to encourage purchase or sales of a product or service (Kotler, et al, 2005). Here are some examples of sales promotions activities and it includes buy-one-get-one-free, bonus points, free gift cards, vouchers and coupons, competitions and prize draws, etc. The advantage is that sales promotion can help companies to provide right information to customers, also it encourage repeat purchases and customer loyalty, but the advantages are that it increase price sensitivity and it is generally for a short duration Public relations play an important role in promotion. It can be used to create a good image of the company for example magazines, TV or radio etc. PR is inexpensiveness of the cost, but it is hard to predict about the responses and it increase the risk. Direct marketing is where a company selling their products directly to people such as fliers or street advertising. It allows targeting specific customer and it can be measureable, but it is difficult to get it is direct impact and it can be quite expansive. Coca Cola use different methods of advertisement and the company spends a significant amount of money in order to be seen on billboards, radio, magazines, television, and on the internet. The Coca cola Company uses advertising as its key source of increasing buyer consciousness. It mostly uses the television; this source allows the companys products to attract more customers. Coca Cola uses the radio as another method of advertisement and this is a cheaper then TV. They use personal selling, where the company train their sales staffs, which they preform as a representative of the company to the shops. Newspapers and magazines are other forms of advertising that is extensively used by Coca Cola. Moreover, Posters, signs and billboards are also broadly used as an important part of the Coca Cola promotion. Coca Cola billboards are normally placed at the city centres and their posters are usually displayed at the shops, public transport and restaurants like McDonalds, KFC, etc. In addition, Internet is another method where different forms of Coca-Cola advertisements are placed. Specially, the brand online advertisement is assumed through the wide use of banners, on-site sponsorships and several other formats of online advertisements. Analyse the additional elements of the extended marketing mix Marketing mix has three additional elements: People, Process and Physical Evidence People are one of the elements of service marketing mix. People define a service. This mentions to the people who are in straight contact with the customer such as staff. One of the important parts in selling a product is the companys staff because most customers rely on a decent service before purchasing a product. For example, the employees in Coca Cola Company have a standard uniform. The companies always focus on friendly and quick service to its customers from their staffs. The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. The process at Coca Cola Company is transparent and hidden (the whole process is not visible to the customers). Coca Cola has two types of processes which is involves bottling and labelling solutions. The most important stage that Coca Cola consider is control of the company to get products at the agreed time and good quality, and the last step they consider is, the selling of beverage for target customers of distributors. Physical evidence is an important element of marketing mix where customers will base their decisions based on the service which intangible. Companies physical evidence is supported by signs, symbols and artefacts of the business itself. Examples of this would be the signage in Coca Cola which reassures the customer through branding. Plan marketing mixes for two different segments in consumer markets. Coca Cola Company is focusing on target market; when it markets a product it mainly consider on demographic and physiographic segmentations; where demographic segment before it markets it identify the consumer groups in: age, sex, education, race, and occupation, and in physiographic it divides the market into different levels as: lower class, middle class, and upper class to identify their customers. Coca Cola segments different ages. The company focus on whole population in the world, but young generation is the target marketed of the company. Also Coca Cola segments different income levels by packing. For example, customers who have small income, Coca Cola has small returnable glass bottle, for middle people it has small non returnable bottle and for rich and higher income people, the company has Coca Cola tin. Marketing mix for Diet Coke: Coca Cola developed a new product. This product is a diet drink by the name of Diet Coke. They have designed the marketing mix of product which is detail in below: Product: Diet Coke is a very fresh and tasty diet drink. This new and fresh drink is made to provide the consumers with energetic feel with taste as well. Diet Coke is available in different sizes of which start from 330ml 2L bottle. This drink is mainly for the female teenagers from age 16 24. (Get Me Media, 2012) Price: Price of Diet Coke is very reasonable as compared to its major competitors. According to Tesco price its 330ml bottle is for 65p and 2L bottle is for  £1.98. Place: placement has an important role to play in the products success and failure. That is why the company makes sure that the Diet Coke is place in such a way in market that its in reach of every customer. They have very strong distribution channel and their product is available on maximum stores in the city. Promotion: For a product of such high standards like Diet Coke it requires good promotional activities. For this purpose the Coca Cola Company have chosen following promotional tools: for advertisement the company have use different types of media like television, newspaper, magazines, internet and radio. Illustrate differences in marketing products and services to businesses rather than consumers There are some characteristics to a service such as: lack of ownership, intangibility and inseparability. Each of these taken into account when marketing a service, see (Appendix 8). A product is something which is tangible where as a service is intangible. A product is much easier than the service because after marketing and selling a product there is something tangible to be seen by the customers for they are satisfaction but in services they cannot because its intangible. Basically, the marketing of product is particularly focused on 4Ps in marketing mix namely product, price, place, and promotion. The Coca Cola Company analyse the major demand of their customers in order to find out a product that can respond the market demand. Firstly, Coca Cola Company focuses on the strength as well as eliminates the vulnerabilities of marketed products in order to improve products to meet customers demand as much as possible. Secondly, they focus on the pricing factor in product marketing because the price must be set to match with the purchasing power of a target group. The Coca Cola know the nature price of selling products. Thirdly, the Coca Cola focus on place because place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, they create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers. The service marketing is generally use 7Ps which is extended from 4Ps by adding people, process and physical evidence. It is important for any service industry to employ appropriate staffs or people. Employing and training of staffs have good impact that is why the Coca Cola Company gives training to their staffs because most of customers will judge the quality of their service from staffs. Therefore, Coca Cola employ staffs that have good and interpersonal skills. Conclusion: The essay shows that marketing mix (4Ps and 7Ps) is a very important part of creating marketing strategy, also it is crucial for a company to implement their marketing concept successfully. The Coca Cola Company develops their product or service to meet the customers needs and wants; then they seem into determining how their consumer going to receive the product and they consider direct or indirect channels of distribution. The Coca Cola Company will decide a price for their products that ensures a profit. Finally, they promote their product by using different advertising methods to attract customers.

Doing Business in Vietnam Essay

Vietnam has had an impressive economic growth over the last two decades and continues to grow rapidly. Over a short period of time Vietnam has gone from a starving country to a major exporter of agricultural goods. Today Vietnam is considered one of the most open economies in the world, with total import and export value corresponding to roughly 160 percent of GDP. In 2007 Vietnam joined WTO and since then numerous reforms have helped the investment climate improve significantly, resulting in a growing inflow of foreign investments and companies. For foreign investors Vietnam has mainly been, and continues to be, an attractive choice for establishing labour intensive, low-technology production. However, as the income levels increase and the consumer behaviour changes, it has become more common to establish businesses oriented towards selling goods on the Vietnamese market. Many companies describe Vietnam as a good complement to the home market, with growing potentials offered by a very young, dynamic population. It is described as cheap to establish new brands and commercialism is still relatively young. Advice for starting a business in Vietnam. One of the main problems for businesses in Vietnam is difficulties with predictability, transparency and clarity in terms of regulations and relations with public authorities. The gaps between legislation, implementation and enforcement are big in Vietnam. Starting a company is associated with some administration (several forms and procedures) and also associated with strategic considerations in terms of the legal form of the company (e.g. joint stock company, representative office etc). So, the first advice is Be prepared to spend a lot of time taking care of administrative procedures (e.g. different forms, contracts and licenses), it means: * Try to get a good overview of the different ministries, authorities and departments you are likely to be in touch with within your business area. * Make sure to have someone with good networks on the relevant state administration level, whom you can consult on these issues The second advice: Do a throughout research on Human Resource in Viet N am. Human resource issues are often described as the most difficult area when doing business in Vietnam. This is mainly because of different cultures. The employee turnover is generally high in Vietnam. It is therefore important to provide the employees with reasons to stay in the company. Most companies stress the importance of investing in the employees. One of the keys to business success in Vietnam is understanding that local customs and behaviours have a significant effect on business relationships, which means paying more money do not keep your employees, understand and being friend with them do. The third advice related to Export/Import matter. The Vietnamese government has shown itself committed to implement the WTO commitments. As a result, trade regulations are softening up slowly. However, when inexperienced, trading can be a difficult area in Vietnam. As there are no extensive guides or manuals to trading and no complaining mechanisms at the custom offices. Efficient trading (import/export) is often a matter of learning-by-doing. Problems can to large extent be avoided by doing thorough research on regulations, in order to ensure that all documents are in order and all laws are followed.

The Lost Secret of Paper Writing

The Lost Secret of Paper Writing A Startling Fact about Paper Writing Uncovered Not all research paper writing services are the exact same, however, therefore it's important you don't simply pick the very first custom writing service firm that appears on top of your Google search query. If you would like to track the advancement of your purchase, you can login to your purchase page at track order tab. Making the choice to employ a custom writing service is vital. It is possible to easily pick the writing paper service package that is suitable for your wallet. Locating a worthy essay writing service at a reasonable price isn't a very simple undertaking for an inexperienced student. Well actually it's not simply about writing it takes a great deal of skills to generate a master piece. Many classes supply you with a chance to discover about the most up-to-date news, research and developments in your career field. So far as the students are involved, writing top excellent ess ay is extremely important to secure top grades, but absence of skills guide them to rest on essay writing. For instance, the author of a specific essay could already be having the simple idea about what he or she's probably supposed to be writing about. Upon your request you're going to be offered with the writer with the essential qualifications to fill out the paper as you require it. Along the method of writing, you are going to be able to get hold of your writer and offer more instructions to her or him. Being an on-line essay writer is by no means a simple job. Our essay writing company guarantees your paper will satisfy all your requirements and will be written depending on your instructions. At first your paper is going to be revised at no cost to be able to fulfill all your requirements and in case if it isn't, you'll get your money back. When placing an order, please make certain that you quote the right deadline, and you fill all of the paper field clearly as we d on't need to inconvenience you. When it has to do with academic papers, at times it can not be possible to fulfill all deadlines and stick to high academic standards. An expert paper writing service will deal mainly on a number of the aspects that could possibly be aimed to be certain that the paper communicates efficiently. Some will have their writers disappear simply to appear with a very low excellent paper too near the deadline or following the deadline. If you order from us, you can find a draft of your paper to ensure your writer is heading in the proper direction. Once you submit your purchase and pay for it, we'll begin processing your paper. So, you may rest assured your term paper service is going to be delivered by means of a pro. You can opt to use any of them and be sure you won't lose any of your cash. Just consider it how many wonderful things you might do instead of boring writing. You shouldn't be unwilling to request a kind of newspaper you ordinarily do not find within our list. Any task must be carried out flawlessly, and we are the people who are outstandingly experienced in doing that type of stuff. The issue is that most of them have been used before by another person. The True Meaning of Paper Writing If you purchase essays online, it's really important to understand whether the work is still in process or has been finished. Do not be hesitant to compose and interrogate the article when you've researched the topic of the custom made essay nicely. A personalized term paper is basically focused on a specific topic tha t demands specific research. Quite simply, there's no such paper our writers couldn't handle well. Essay is among the most popular. Composing essay essays isn't an easy thing for people who have zero time and abilities that's the reason why we have created something that gives essay services that are free and custom from errors. 6 Dollar Essay writing paper service doesn't compromise on quality in any situation. Writing an essay, or another paper for this matter, isn't just writing. The prices of our very best essay writing service aren't the highest and not the lowest on the marketplace. With the totally free revision option supplied for each of the clients, you can have your paper revised and improved at zero price. Some students are worried about the originality of papers they buy online, but others fret about their privacy or high rates. What is Really Happening with Paper Writing My writing may be a little long and rambling sometimes, but hopefully that will improve with practice. Our writers supply the complete selection of academic paper related services. Many wr iters today make a great living creating captivating content for a wide array of clients. Such writers are offered at Essay-Write.

Dr. Albert Schweitzer s Life - 1535 Words

Before my birthday party, I received a mysterious box then I opened it to see what’s inside. Inside that mysterious box it has a golden ticket said â€Å"Show Me Your World† and on the back it has the direction of how to use it â€Å"Disclaimer: This ticket is a magical ticket, it can take you to wherever you wanted to go even travel in time.† â€Å"Direction: Lay down and place the ticket in the middle of your chest, then close your eyes use your imagination to picture the places you want to go and who you want to meet, and get ready for an adventure†. BOOM! Just like that I traveled back in the 1900s and meet my role model Dr. Albert Schweitzer, he inspired me on how to become a great doctor, a doctor who cares about his/her patients. Dr. Albert†¦show more content†¦One day, there was a boy carried his father to our hospital. His father was badly injured by an elephant. I carried the boy’s father to the bed and Dr. Schweitzer came,  "What in the world is going on?† he asked, â€Å"The patient is 43 years old got attacked by an elephant, looks like it stomped on his abdomen causing severe spleen rupture, slightly of liver damaged, and heavy bleeding in the abdominal area† I replied. While checking the patient’s condition Schweitzer concluded, â€Å"You’re right! Let’s get him to the operating room, he needs surgery†. During the surgery, due to the heavy bleeding from performing hemi-splenectomy the patient was going under cardiac arrest. Then, I checked his pulse, â€Å"I can’t feel his pulse rate, if he continues to bleed his heart will stop beating! I’m going to perform CPR† â€Å"What in the world is CPR?† Schweitzer asked. I was surprised by the question, but I came to realized that CPR (Cardiopulmonary resuscitation) was not developed until 1960, â€Å"There’s no time, I will explain it to you later†, â€Å"1, 2, 3†¦ ag ain 1, 2, 3†. Suddenly, his heart start to beat again and Schweitzer was able to control the bleeding and fixed the damaged liver, â€Å"I can feel his pulse rate now! Thank god he’s alive†. The room then became silent, but it was a silence of relief; a silence of joy when someone’s life is saved. After the surgery, I went to the back and had a little rest then Schweitzer came and joined me he asked, â€Å"How do youShow MoreRelatedWho Is The Most Important?1800 Words   |  8 PagesAlbert Schweitzer was a very important man. He helped many people, after changing his whole life around to become a humanitarian. Montag, he proved to the readers that there is always room for change and to become a better person. A once fireman, who helped with the destruction of society, can change his life as well to become a healer and wake up call for the people brainwashed by the government. But the question is who is more important to their society? So let’s get to know Mr. Albert SchweitzerRead MoreAnimal Experimentation, Ethics, And Ethics1703 Words   |  7 Pagesconsider the real necessity and trivial use of animal in test will be discussed in this essay. First of all use of animals in research itself is animal abuse because it contradicts their inherent value. And moreover, it is against their will. Hence, it s legally and ethically wrong. According to the animal rights activist, Tom Regan who developed the notion of animal rights, he argues that â€Å"animal should hold the same basic fundamental moral rights as humans because the animal also has an inherent valueRead MoreA Modern Controversy: the Case of George Tiller Essay8892 Words   |  36 PagesTiller the Killer. To his patients and many pro-choice supporters, he was a hero committed to women in need of help. For two decades, Dr Tiller spent his life looking over his shoulder. He had become a lightning rod for anti-abortion activists and in 1993 survived an attempt on his life. He rarely talked about his work for fear of attacks against himself or his family. Dr Tillers clinic was one of three in the US that offered what are known as late-term abortions. WHAT IS LATE TERM?Late term mostlyRead MoreThe Death Of John F. Kennedy3419 Words   |  14 PagesJudgment by Mark Lane. It immediatley got to be success and assumed a huge part in with respect to the death. As result individuals began asking more and intresting gossip started that other individuals and associations had been a piece of Kennedy s death, there had been a scheme. As individuals begin nearing more mindful of the circumstance with the death, numerous rebuked the Dallas police for not knowing much and not taking care of the entire examination the way it ought to be taken care of.Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers

The Case Of Dr. Jekyll And Mr. Hyde - 1323 Words

Mental illness is an ambiguous term which encompasses several psychological disorders. For example, any person experiencing dissociative identity disorder, best known by one of its former terms, â€Å"multiple personality disorder†, will exhibit forms of insanity. While they may not realise that they are appearing insane, those around them will notice. From the different characteristics and mannerisms to sometimes a different appearance, these symptoms display those associated with insanity. While the case written about by Robert Louis Stevenson in The Strange Case of Dr Jekyll and Mr. Hyde, is fiction, a person’s physical appearance can change when they transform to one of their other personalities; for example, if a man has another†¦show more content†¦After an attack with hysterical and epileptic symptoms lasting fifty hours, Louis V.’s memory was erased until just before the incident and his personality changed. Myers wrote, ‘his character had become violent, greedy, and quarrelsome, and his tastes were radically changed.’ The patient’s new personality was different from his personality before his epileptic attack. Myers made the point that hysterical cases were ‘cases where there is no actual traceable injury to either hemisphere.’ In such cases, neither side or hemisphere of the brain has an injury that can explain the changes in personality. There seemed to be great discussion about the differences between the right and left hemisphere of the brain. Myers wrote that in Louis V.’s case, if his right hemisphere were inhibited so he could not act in a natural way, ‘the high qualities of character remain, like the power of speech.’ However, if his left hemisphere were inhibited, Louis V. became sinister, exhibiting physical movements ‘through nervous arrangements which have reached a lower degree of evolution.’ While it was common to find such evolution regre ssion after a cerebral injury, the person would notShow MoreRelatedThe Case Of Dr. Jekyll And Mr. Hyde1052 Words   |  5 PagesStevenson’s Strange Case of Dr. Jekyll and Mr. Hyde. Apart from being an exceptional Gothic work, Stevenson’s novella is an excellent critique of the hypocrisy that dominated the Victorian era. In his novella, Strange Case of Dr. Jekyll and Mr. Hyde, Robert Louis Stevenson uses the characters of Dr. Jekyll and Mr. Hyde to expose the double standards and moral pretensions that governed Victorian society. Dr. Jekyll, the protagonist in Stevenson’s Strange Case of Dr. Jekyll and Mr. Hyde, is the ultimateRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1675 Words   |  7 PagesThe Strange Case of Dr. Jekyll and Mr. Hyde Essay Robert Louis Stevenson’s novella, â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde,† is a type of Gothic literature. In the beginning of the story when Stevenson is describing the lawyer, one â€Å"Mr. Utterson,† the mood is a bit dull. At first glance the reader may think that this story would be a bit boring and drab. Stevenson’s story is far from being another dull piece of British English literature. The setting and mood of this novella are more complexRead More Strange Case of Dr. Jekyll and Mr. Hyde - The Battle Between Dr. Jekyll and Mr. Hyde1313 Words   |  6 PagesBetween Jekyll and Hyde      Ã‚  Ã‚   Throughout Western literature, writers have created characters who act as perfect foils to each other with dramatically observable differences. Each pairing has a stronger and weaker in the combination, and usually one outlives the other. In The Strange Case of Dr. Jekyll and Mr. Hyde, the pairing exists in one body, and yet the struggle is heightened because both aspects of the identity are equal in strength. Ultimately, Stevenson emphasizes it is Jekyll who holdsRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1196 Words   |  5 Pageswhich do let control you? The good or evil? This was a question that Dr. Jekyll from the book, The Strange Case of Dr. Jekyll and Mr. Hyde, could not answer. The Strange Case of Dr. Jekyll and Mr. Hyde is a book about a man who cannot control the two sides of himself, causing him to do terrible things and not even be aware of it. The theme of this book is good versus evil. Dr. Jekyll is fighting his evil side, known as Mr. Hyde, throughout the book. Some people believe that the book’s theme hasRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1505 Words   |  7 PagesDuring the latter portion of the nineteenth century, Robert Louis Stevenson published his novella, The Strange Case of Dr Jekyll and Mr Hyde. The fin de sià ¨cle saw the rise of different thoughts and ideas surrounding science and society. These concepts and interpretations sparked the discourse surrounding the theory of degeneration; which was the concern that civilization would fall to a lower state of being. This chapter will be reading multiplex personality as a manifestation of this broader culturalRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1012 Words   |  5 PagesRobert Louis Stevenson’s â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde† is a classic Victorian tale of good and evil. The novel tells the story of Dr. Henry Jekyll, a respected scientist who so desperately needs to separate his morality fr om his self-indulgence. Aware of the evil side of his own being, he seeks to be free of it through scientific experiments resulting into the â€Å"bestial† Mr. Hyde. It’s a simple tale about the good and evil that exist in all of us. Through his brilliance, StevensonRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1440 Words   |  6 Pagescomplexity of human nature in his books, especially in The Strange Case of Dr. Jekyll and Mr. Hyde, and Kidnapped. The former is about a lawyer named Mr. Utterson seeking out the truth of Dr. Jekyll’s very strange will. He finds out that Jekyll was transforming himself into Mr. Hyde so that he could have the freedom to do whatever he wanted no matter how evil. By the time Utterson finds all this out and findsJekyll, he is too late and Jekyll has already killed himself. The latter is about David BalfourRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde964 Words   |  4 PagesStrange case of Dr. Jekyll and Mr. Hyde, written by Robert Louis Stevenson was published in 1886. The story is published during the Victorian era, the Victorian era was an age of repression, there was no violence, n o sexual appetite, and there was no great expression or emotion. In the story, Dr. Jekyll creates a potion that turns him into Mr. Hyde, Mr. Hyde is the complete opposite of what people are in the Victorian era. At first, Dr. Jekyll is in control of Mr. Hyde, but towards the end Mr. HydeRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde Essay975 Words   |  4 PagesStrange Case of Dr. Jekyll and Mr. Hyde is a novella that follows the basic outline established by Mary Shelley in Frankenstein. However, Stevenson’s monster is not created from body parts but comes from the dark side of the human personality. In both novels, a man conducts a secret experiment that gets out of control. The result of these experiments is the release of a double, or doppelganger, which causes damage to their creator. While most people think that The Strange Case of Dr. Jekyll and MrRead MoreStrange Case of Dr. Jekyll and Mr Hyde1580 Words   |  6 Pagesand evil in the main characters where we are bound to ask ourselves what is superior between good and evil? Dr. Jekyll and Mr. Hyde are easily seen as an allegory of the evil and good that exists in men. The book depicts the struggle with two sides of the human personality. Since Mr. Hyde seems to be taking over Dr. Jekyll, one could claim that evil is stronger than good. Nevertheless, Mr. Hyde ends up dead at the end of the story, which strongly shows the weakness and the failure of evil, so we have

Film Critique, Why Did I Get Married 2 Free Essays

Why Did I Get Married? Efrem Terrell ENG 225 Intro to Film Professor Nelly Aguilar April 22, 2012 Why Did I Get Married Released in 2007 by Lions Gate Entertainment Corporation, the film Why Did I Get Married? is a comedy and drama that was written, produced, and directed by screen and playwright, Tyler Perry. Depicting the trials and tribulations of marriage, Why Did I Get Married? Was a hit at the box office earning $55,862,886 worldwide (Perry, 2007). Along with several other films and stage productions written and directed by Tyler Perry, the success of Why Did I Get Married? ay be credited to Perry’s expertise in film directing, digital musical selections, and humorous dialogue, along with the film’s dramatic, yet therapeutic storyline on how to sustain a healthy marriage and maintain lifelong friendships. We will write a custom essay sample on Film Critique, Why Did I Get Married 2 or any similar topic only for you Order Now As the director of Why Did I Get Married? , Tyler Perry utilizes incongruous editing in order to establish a central theme for the movie by allowing the audience to get to know each character and establish a theatrical connection with them. As each main character is introduced, Perry jumps around in time displaying each character acting out dramatic and humorous scenes that revealed their true personalities, relationships with the other characters in the film, along with their roles in the movie. While most writers subtly introduce their characters to the audience, movie critics argue that this is an area in Perry’s writing that needs strengthening. According to freelance writer and movie critic, Eric D. Snider (2012), in the film Why Did I Get Married? Tyler Perry’s characters blatantly announce expository dialogue such as, â€Å"I am a Pediatrician,† â€Å"You have control issues,† and â€Å"You could lose about fifty pounds, then I might be somewhat attracted to you. † Movie critics believe that stronger writing would reveal this information without the characters declaring it (Snider, 2012). While directors carefully select the best scenes for their movies, they also spend a great deal of time selecting the best soundtrack. Digital musical selections graced the original soundtrack for the film, Why Did I Get Married?. RB ballads that referenced love, relationships, break-ups, and heart-ache drove the central them of the movie which focuses on the ups and downs of marriage and friendships. Each song from the soundtrack played throughout the movie, helping to tell the story of the film, and draw the audience in by shaping the characters with tempo, range, pitch, and melody. The cinematography for the film, Why Did I Get Married? was performed by Toyomichi Kurita (â€Å"Tyler Perry’s Why Did I Get Married, 2012). Kurita creates strong moods and feelings throughout the film with the use of camera shots, movement, and lighting. Scenes throughout the film are solid and clear creating a natural illusion of the set and atmosphere. The audience is able to relate to the emotions of the characters due to the imagery created by Kurita’s strong cinematography skills. Scenes throughout the film flowed seamlessly, displaying vibrant lighting, while establishing a strong connection between the audience and the film. Editing provided by Maysie Hoy appeared flawless throughout the film. There was strong cohesion among characters as they appeared to have all been filmed at the same place at the same time. The transitions between scenes throughout the film created a natural setting and a feeling as though the viewers were traveling along on the same journey with the characters as the moved from place to place (Perry, 2007). The storyline of the film Why Did I Get Married? centers around the day-to-day struggles of maintaining solid relationships, successful careers, and strong friendships. In order to resolve marital problems, four married couples, who are old college friends, attended an annual retreat in the cold, wintery mountains of Colorado. While the vacation was intended for married couples only, one of the wives decided to bring along an attractive and single female friend by the name of Trina. Throughout the week-long retreat, damaging secrets are revealed that puts each couple in the position to question their own marital relationships along with their friendships with the other couples. As bouts of infidelity come to light, it is also revealed that the single and seductive Miss Trina has been having an affair with the husband of the woman that referred to her as a friend and invited her to the retreat. The film explores the emotional distress that infidelity, lust, and love may weigh upon a marriage. Continuous battles with issues of commitment, betrayal, and forgiveness force each character in the film to evaluate their lives as individuals and as committed couples (Snider, 2007). Patricia (Janet Jackson) is a highly regarded and very famous psychiatrist. Her book about marriage has just won a very prestigious award. Still, a tragedy in her past has driven a wedge into her marriage to architect Gavin (Malik Yoba). Things aren’t much better with said pals; Angela (Tasha Smith) is a loudmouth drunk constantly denigrating her struggling husband Marcus (Michael Jai White). Diana (Sharon Leal) is a driven attorney. Having just made partner, she can’t find time for her young daughter, or depressed spouse (Perry). But the worst situation exists between Shelia (Jill Scott) and Mike (Richard T. Jones). He is constantly calling her fat. He’s also cheating on her with best friend Trina (Denis Boutte). When the group gets together for their annual vacation, everyone is on edge. Soon secrets will be revealed, leaving everyone wondering about the state of their relationship (Perry, 2007). The recurring theme that is raised in Tyler Perry’s film Why Did I Get Married? Is â€Å"Can These Marriages Survive? † The infidelity of two husbands leads to the discussion of the â€Å"80/20 Rule. † The rule simply implies that within a marriage, most people only receive eighty-percent of what they want and need from their partners, leading them to go outside of their relationship in an effort to find what they think they are missing. Usually, it’s not until the spouse has stepped out the relationship that they realize that now only twenty-percent of their needs are being met. At this point, they have left their eighty for their twenty, which is a significant downgrade. Watching a Tyler Perry movie is a strange and ecstatic experience, Perry’s desire for shenanigans, inanity and heightened emotions always makes for an entertaining evening, but his films are in a strange in-between space: between melodrama and traditional drama, between lternative cinema and Hollywood style, and between black authenticity and pure elitism. Through it all, what vexes film scholars especially critics, is how style, content, auteurism and culture clash and miss each other in Tyler Perry’s films. Still Perry is one of a handful of black filmmakers- including Antoine Fuqua, John Singleton, Spike Lee, and Lee Daniels, whom can all actually raise money for wide release films. Perry films are primarily ways to talk abo ut black progress and authenticity in a â€Å"post-racial† world, and they absorb all the baggage involved in that project. They are moral tales about maintaining traditional family structures (including, usually, men at the head), the importance of the church and elders, even at the exclusion of gays, and not always, though sometimes, of others: like loose and lost women, drug users etc (Snider, 2007). As of November 1, 2007, on the review Aggregator Rotten Tomatoes, 46% of the critics gave the film positive reviews, based on 33 reviews. On Metacritic, the film had an average score of 54 out of 100 based on 12 reviews. Paul Grenada said that while â€Å"there are times where the script seems stiff, it teaches without hammering, and you leave the movie feeling good about what you saw. † Giving the movie a B-, Entertainment Weekly said that Perry is of the â€Å"spell-everything-in-capital-letters and act-it-out-loudly schools,† but added that â€Å"one performance glistens—Jill Scott’s as the sad, heavyset Shelia, who locates the faith that’s the source of love. † Time magazine gave the film a B and called it the â€Å"usual artless mix of broad comedy, teary confessions and spiritual uplift. † In the opening weekend, the film grossed $21. million in 3,105 theaters in the United States and Canada, ranking #1 at the box office. In the second weekend, the film slipped to #2 in the box office charts, with a gross of $12. 1 million, bringing the 10-day total to over $38 million. In total, the film domestically grossed $55,862,886 (Gleiberman, 2007). The a wards and nominations that the Tyler Perry’s film â€Å"Why Did I Get Married† received were from the Image Awards, it was nominated for Outstanding Motion Picture, Jill Scott who played Shelia in the film was nominated for Outstanding Actress in a Motion Picture, Tyler Perry himself was nominated for Outstanding Supporting Actor in a Motion Picture, and then there’s Janet Jackson whom won the Image Award for Outstanding Supporting Actress in a Motion Picture. The issue of matrimony is not a new one to Tyler Perry, almost all of his efforts, both for the stage and screen, have focused on relationships growing, struggling, dissolving, or playing out their post-breakup end games. The decision to create a single overview on the subject seems unnecessary at best. Yet Perry is nothing if not knowledgeable, especially when it comes to his audience. He clearly understands that, even though he’s offering the same old stories, they can’t get enough of the way he tells them. For his film adaptation of the couple’s comedy why did I Get Married? He may have altered the very purpose of his otherwise amicable preaching. But at this point in Perry’s career his ability to sell movie tickets in spite of poor critical reception is no surprise, the actor, author, and filmmaker has gone from promoting his own plays to becoming a full-fledged brand, one that, although created outside of the Hollywood machine, is causing some industry people to take notice (Gleiberman 2007). The film is filled with tears, laughter, and shocking disappointments as friends are betrayed and relationships fall apart due to the foibles of marriage. Have you taken a good look at your marriage lately? Is your marriage what you thought it would be? Have you had to deal with issues of commitment or betrayal or forgiveness? Is there a time when you seriously considered whether or not to stay with your spouse? Over the years, have you had to figure out a way to maintain true love and a solid relationship even during difficult times? And during the rough patches, have you ever secretly asked yourself the question: â€Å"Why Did I Get married? † Why Did I Get Married is one of Tyler Perry’s greatest films yet; leaving some members of the audience filled with emotions as they wonder to themselves, â€Å"Why did I get married? †, while others question, â€Å"Should I stay married? † REFERENCES Gleiberman, Owen (October 26, 2007), â€Å"Tyler Perry’s Why Did I Get Married? † Retrieved from Entertainment Weekly (961):51 Snider, E. (2007). Why Did I Get Married?. Retrieved April 8, 2012, from http://www. ericdsnider. com/movies/why-did-i-get-married/ Tyler Perry’s Why Did I Get Married?. Box Office Mojo. Retrieved April 6, 2012, from http://boxofficemojo. com/movies/? id=whydidigetmarried. htm Tyler Perry’s Why Did I Get Married? : Plot Summary and Details. Moviefone. Retrieved April 6, 2012, from http://www. moviefone. com/movie/tyler-perrys-why-did-i-get-married/29300/synopsis How to cite Film Critique, Why Did I Get Married 2, Essay examples

Bachelor of Business Apple Inc

Question: Discuss about theBachelor of Businessfor Apple Inc. Answer: Introduction The marketing of a product is one of the important components in the life cycle of a product (Papadopoulos and Heslop 2014). This report would discuss the basis of segmentation such as demographic, geographic, psychographic, usage-rate and benefit. The targeting strategy would also be defined. The analysis of the positioning bases is also done. The company selected for the purpose of study is Apple Inc. Discussion Analysis and Segmentation Variables Apple has made segmentation polices based on the different variables such as geographic, demographic, psychographic, usage-rate and benefit. They are discussed as below- Geographic- These segmentation is based on the region and the density of the Apple products. The target geographic segmentation of Apple is United States of America and the global market (Nagamia 2015). Apple has ventured in all the major markets all around the world (Pisano 2015). The density criteria indicate that Apple is concentrated in the urban population. Demographic- This segmentation has criteria based on age, sex, occupation, income group and the degree of loyalty (Sharma and Lambert 2013). The brand targets age group of 20-45 and is popular among both males and female counterparts. The segmentation of the brand rests on the high earners and the hard core loyal who are loyal with the company. Psychographic- This kind of segmentation takes into account the social class, user status, lifestyle and the personality of the users (Muhsin et al. 2014). The brand targets people who belong to the middle and upper middle class and persons with high class. The brand targets determined as well as ambitious individuals. Usage-rate- The usage rate is based on the nature of product usage which ranges from medium to high for the Apple brand. Benefits- The different benefits on which the segmentation is based are the sense of belonging as well as achievement, efficiency, speed of delivery and the advanced features (Nagamia 2015). Analysis of Targeting Strategy A typical targeting strategy depends on the segmentation of the market, selection of the best marketing strategy and the determination of the products that would be implemented in the particular segment. The company uses psychographic segmentation strategies for targeting the customers (Hardcastle and Hagger 2015). It uses lifestyles, social class and personality of the users. The company targets the population based on the nature of the customers belonging to the market segments (Kotler et al. 2015). The company selects the potential customers based on the lucrative markets in which it is possible to sell their products. The brand aims to provide multiple products to the target market such as iPad, iPhone, Mac, iCloud, iLife and other (Dreyer and White 2015). The products of Apple brand cater to the premium customer segments and are expensive. Hence, the company chooses its customer segment accordingly (Nagamia 2015). It targets the middle income group and mostly the elite or the su per-rich for targeting their products. Analysis of Positioning Bases The core competence of Apple lies in providing the exceptional customer service to the target market audience. They also strive to make their products easy to use and simple so that the customers would find it easier to use them. For example, the Apple Watch which is comparatively easy to operate as well as it is user friendly (Nagamia 2015). The brand positioned themselves as the mobile devices company which created an image that the company has lot many to offer to the customers other than computers (Cornelissen 2014). The positioning strategy is concerned with the implementation of the targeting principles decided by the company. The positioning bases would be based on the 4 Ps of marketing used by the company. The 4Ps of marketing includes the product, price, place and promotion (Kotler et al. 2015). The following positioning bases are applied for Apple- Product- The product is premium and hence the organization would cater to the upper middle class target market (Kotler et al. 2015). Price- The brand has premium pricing level and hence it targets higher income groups. This would make the company increase the revenue generation. Promotion- The promotion events of the brand is a combination of prestige, powerful and informative (Kotler et al. 2015). The brand advertisements are being done in an intelligent manner which attracts the attention if the premium market segments. Place- The brand focuses on the selective and exclusive distribution of the products (Kotler et al. 2015). The regions where there is higher density of upper middle class families and high end stores are being targeted for this purpose (Montgomerie and Roscoe 2013). References Cornelissen, J., 2014.Corporate communication: A guide to theory and practice. Sage. Dreyer, A. and White, K.M., 2015.Managing Apple Devices: Deploying and Maintaining iOS and OS X. Peachpit Press. Hardcastle, S.J. and Hagger, M.S., 2015. Psychographic profiling for effective health behavior change interventions.Frontiers in psychology,6. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Montgomerie, J. and Roscoe, S., 2013, December. Owning the consumerGetting to the core of the Apple business model. InAccounting Forum(Vol. 37, No. 4, pp. 290-299). Elsevier. Muhsin, Z.F., Rehman, A., Altameem, A., Saba, T. and Uddin, M., 2014. Improved quadtree image segmentation approach to region information.The Imaging Science Journal,62(1), pp.56-62. Nagamia, N.K.A., 2015. Apple Inc-A Marketing Analysis Case Study.MacEwan University Student eJournal,2(1). Papadopoulos, N. and Heslop, L.A., 2014.Product-country images: Impact and role in international marketing. Routledge. Pisano, G.P., 2015. You need an innovation strategy.Harvard Business Review,93(6), pp.44-54. Sharma, A. and Lambert, D.M., 2013. Segmentation of markets based on customer service.International Journal of Physical Distribution Logistics Management.