The Case Of Dr. Jekyll And Mr. Hyde - 1323 Words

Mental illness is an ambiguous term which encompasses several psychological disorders. For example, any person experiencing dissociative identity disorder, best known by one of its former terms, â€Å"multiple personality disorder†, will exhibit forms of insanity. While they may not realise that they are appearing insane, those around them will notice. From the different characteristics and mannerisms to sometimes a different appearance, these symptoms display those associated with insanity. While the case written about by Robert Louis Stevenson in The Strange Case of Dr Jekyll and Mr. Hyde, is fiction, a person’s physical appearance can change when they transform to one of their other personalities; for example, if a man has another†¦show more content†¦After an attack with hysterical and epileptic symptoms lasting fifty hours, Louis V.’s memory was erased until just before the incident and his personality changed. Myers wrote, ‘his character had become violent, greedy, and quarrelsome, and his tastes were radically changed.’ The patient’s new personality was different from his personality before his epileptic attack. Myers made the point that hysterical cases were ‘cases where there is no actual traceable injury to either hemisphere.’ In such cases, neither side or hemisphere of the brain has an injury that can explain the changes in personality. There seemed to be great discussion about the differences between the right and left hemisphere of the brain. Myers wrote that in Louis V.’s case, if his right hemisphere were inhibited so he could not act in a natural way, ‘the high qualities of character remain, like the power of speech.’ However, if his left hemisphere were inhibited, Louis V. became sinister, exhibiting physical movements ‘through nervous arrangements which have reached a lower degree of evolution.’ While it was common to find such evolution regre ssion after a cerebral injury, the person would notShow MoreRelatedThe Case Of Dr. Jekyll And Mr. Hyde1052 Words   |  5 PagesStevenson’s Strange Case of Dr. Jekyll and Mr. Hyde. Apart from being an exceptional Gothic work, Stevenson’s novella is an excellent critique of the hypocrisy that dominated the Victorian era. In his novella, Strange Case of Dr. Jekyll and Mr. Hyde, Robert Louis Stevenson uses the characters of Dr. Jekyll and Mr. Hyde to expose the double standards and moral pretensions that governed Victorian society. Dr. Jekyll, the protagonist in Stevenson’s Strange Case of Dr. Jekyll and Mr. Hyde, is the ultimateRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1675 Words   |  7 PagesThe Strange Case of Dr. Jekyll and Mr. Hyde Essay Robert Louis Stevenson’s novella, â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde,† is a type of Gothic literature. In the beginning of the story when Stevenson is describing the lawyer, one â€Å"Mr. Utterson,† the mood is a bit dull. At first glance the reader may think that this story would be a bit boring and drab. Stevenson’s story is far from being another dull piece of British English literature. The setting and mood of this novella are more complexRead More Strange Case of Dr. Jekyll and Mr. Hyde - The Battle Between Dr. Jekyll and Mr. Hyde1313 Words   |  6 PagesBetween Jekyll and Hyde      Ã‚  Ã‚   Throughout Western literature, writers have created characters who act as perfect foils to each other with dramatically observable differences. Each pairing has a stronger and weaker in the combination, and usually one outlives the other. In The Strange Case of Dr. Jekyll and Mr. Hyde, the pairing exists in one body, and yet the struggle is heightened because both aspects of the identity are equal in strength. Ultimately, Stevenson emphasizes it is Jekyll who holdsRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1196 Words   |  5 Pageswhich do let control you? The good or evil? This was a question that Dr. Jekyll from the book, The Strange Case of Dr. Jekyll and Mr. Hyde, could not answer. The Strange Case of Dr. Jekyll and Mr. Hyde is a book about a man who cannot control the two sides of himself, causing him to do terrible things and not even be aware of it. The theme of this book is good versus evil. Dr. Jekyll is fighting his evil side, known as Mr. Hyde, throughout the book. Some people believe that the book’s theme hasRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1505 Words   |  7 PagesDuring the latter portion of the nineteenth century, Robert Louis Stevenson published his novella, The Strange Case of Dr Jekyll and Mr Hyde. The fin de sià ¨cle saw the rise of different thoughts and ideas surrounding science and society. These concepts and interpretations sparked the discourse surrounding the theory of degeneration; which was the concern that civilization would fall to a lower state of being. This chapter will be reading multiplex personality as a manifestation of this broader culturalRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1012 Words   |  5 PagesRobert Louis Stevenson’s â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde† is a classic Victorian tale of good and evil. The novel tells the story of Dr. Henry Jekyll, a respected scientist who so desperately needs to separate his morality fr om his self-indulgence. Aware of the evil side of his own being, he seeks to be free of it through scientific experiments resulting into the â€Å"bestial† Mr. Hyde. It’s a simple tale about the good and evil that exist in all of us. Through his brilliance, StevensonRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1440 Words   |  6 Pagescomplexity of human nature in his books, especially in The Strange Case of Dr. Jekyll and Mr. Hyde, and Kidnapped. The former is about a lawyer named Mr. Utterson seeking out the truth of Dr. Jekyll’s very strange will. He finds out that Jekyll was transforming himself into Mr. Hyde so that he could have the freedom to do whatever he wanted no matter how evil. By the time Utterson finds all this out and findsJekyll, he is too late and Jekyll has already killed himself. The latter is about David BalfourRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde964 Words   |  4 PagesStrange case of Dr. Jekyll and Mr. Hyde, written by Robert Louis Stevenson was published in 1886. The story is published during the Victorian era, the Victorian era was an age of repression, there was no violence, n o sexual appetite, and there was no great expression or emotion. In the story, Dr. Jekyll creates a potion that turns him into Mr. Hyde, Mr. Hyde is the complete opposite of what people are in the Victorian era. At first, Dr. Jekyll is in control of Mr. Hyde, but towards the end Mr. HydeRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde Essay975 Words   |  4 PagesStrange Case of Dr. Jekyll and Mr. Hyde is a novella that follows the basic outline established by Mary Shelley in Frankenstein. However, Stevenson’s monster is not created from body parts but comes from the dark side of the human personality. In both novels, a man conducts a secret experiment that gets out of control. The result of these experiments is the release of a double, or doppelganger, which causes damage to their creator. While most people think that The Strange Case of Dr. Jekyll and MrRead MoreStrange Case of Dr. Jekyll and Mr Hyde1580 Words   |  6 Pagesand evil in the main characters where we are bound to ask ourselves what is superior between good and evil? Dr. Jekyll and Mr. Hyde are easily seen as an allegory of the evil and good that exists in men. The book depicts the struggle with two sides of the human personality. Since Mr. Hyde seems to be taking over Dr. Jekyll, one could claim that evil is stronger than good. Nevertheless, Mr. Hyde ends up dead at the end of the story, which strongly shows the weakness and the failure of evil, so we have

Film Critique, Why Did I Get Married 2 Free Essays

Why Did I Get Married? Efrem Terrell ENG 225 Intro to Film Professor Nelly Aguilar April 22, 2012 Why Did I Get Married Released in 2007 by Lions Gate Entertainment Corporation, the film Why Did I Get Married? is a comedy and drama that was written, produced, and directed by screen and playwright, Tyler Perry. Depicting the trials and tribulations of marriage, Why Did I Get Married? Was a hit at the box office earning $55,862,886 worldwide (Perry, 2007). Along with several other films and stage productions written and directed by Tyler Perry, the success of Why Did I Get Married? ay be credited to Perry’s expertise in film directing, digital musical selections, and humorous dialogue, along with the film’s dramatic, yet therapeutic storyline on how to sustain a healthy marriage and maintain lifelong friendships. We will write a custom essay sample on Film Critique, Why Did I Get Married 2 or any similar topic only for you Order Now As the director of Why Did I Get Married? , Tyler Perry utilizes incongruous editing in order to establish a central theme for the movie by allowing the audience to get to know each character and establish a theatrical connection with them. As each main character is introduced, Perry jumps around in time displaying each character acting out dramatic and humorous scenes that revealed their true personalities, relationships with the other characters in the film, along with their roles in the movie. While most writers subtly introduce their characters to the audience, movie critics argue that this is an area in Perry’s writing that needs strengthening. According to freelance writer and movie critic, Eric D. Snider (2012), in the film Why Did I Get Married? Tyler Perry’s characters blatantly announce expository dialogue such as, â€Å"I am a Pediatrician,† â€Å"You have control issues,† and â€Å"You could lose about fifty pounds, then I might be somewhat attracted to you. † Movie critics believe that stronger writing would reveal this information without the characters declaring it (Snider, 2012). While directors carefully select the best scenes for their movies, they also spend a great deal of time selecting the best soundtrack. Digital musical selections graced the original soundtrack for the film, Why Did I Get Married?. RB ballads that referenced love, relationships, break-ups, and heart-ache drove the central them of the movie which focuses on the ups and downs of marriage and friendships. Each song from the soundtrack played throughout the movie, helping to tell the story of the film, and draw the audience in by shaping the characters with tempo, range, pitch, and melody. The cinematography for the film, Why Did I Get Married? was performed by Toyomichi Kurita (â€Å"Tyler Perry’s Why Did I Get Married, 2012). Kurita creates strong moods and feelings throughout the film with the use of camera shots, movement, and lighting. Scenes throughout the film are solid and clear creating a natural illusion of the set and atmosphere. The audience is able to relate to the emotions of the characters due to the imagery created by Kurita’s strong cinematography skills. Scenes throughout the film flowed seamlessly, displaying vibrant lighting, while establishing a strong connection between the audience and the film. Editing provided by Maysie Hoy appeared flawless throughout the film. There was strong cohesion among characters as they appeared to have all been filmed at the same place at the same time. The transitions between scenes throughout the film created a natural setting and a feeling as though the viewers were traveling along on the same journey with the characters as the moved from place to place (Perry, 2007). The storyline of the film Why Did I Get Married? centers around the day-to-day struggles of maintaining solid relationships, successful careers, and strong friendships. In order to resolve marital problems, four married couples, who are old college friends, attended an annual retreat in the cold, wintery mountains of Colorado. While the vacation was intended for married couples only, one of the wives decided to bring along an attractive and single female friend by the name of Trina. Throughout the week-long retreat, damaging secrets are revealed that puts each couple in the position to question their own marital relationships along with their friendships with the other couples. As bouts of infidelity come to light, it is also revealed that the single and seductive Miss Trina has been having an affair with the husband of the woman that referred to her as a friend and invited her to the retreat. The film explores the emotional distress that infidelity, lust, and love may weigh upon a marriage. Continuous battles with issues of commitment, betrayal, and forgiveness force each character in the film to evaluate their lives as individuals and as committed couples (Snider, 2007). Patricia (Janet Jackson) is a highly regarded and very famous psychiatrist. Her book about marriage has just won a very prestigious award. Still, a tragedy in her past has driven a wedge into her marriage to architect Gavin (Malik Yoba). Things aren’t much better with said pals; Angela (Tasha Smith) is a loudmouth drunk constantly denigrating her struggling husband Marcus (Michael Jai White). Diana (Sharon Leal) is a driven attorney. Having just made partner, she can’t find time for her young daughter, or depressed spouse (Perry). But the worst situation exists between Shelia (Jill Scott) and Mike (Richard T. Jones). He is constantly calling her fat. He’s also cheating on her with best friend Trina (Denis Boutte). When the group gets together for their annual vacation, everyone is on edge. Soon secrets will be revealed, leaving everyone wondering about the state of their relationship (Perry, 2007). The recurring theme that is raised in Tyler Perry’s film Why Did I Get Married? Is â€Å"Can These Marriages Survive? † The infidelity of two husbands leads to the discussion of the â€Å"80/20 Rule. † The rule simply implies that within a marriage, most people only receive eighty-percent of what they want and need from their partners, leading them to go outside of their relationship in an effort to find what they think they are missing. Usually, it’s not until the spouse has stepped out the relationship that they realize that now only twenty-percent of their needs are being met. At this point, they have left their eighty for their twenty, which is a significant downgrade. Watching a Tyler Perry movie is a strange and ecstatic experience, Perry’s desire for shenanigans, inanity and heightened emotions always makes for an entertaining evening, but his films are in a strange in-between space: between melodrama and traditional drama, between lternative cinema and Hollywood style, and between black authenticity and pure elitism. Through it all, what vexes film scholars especially critics, is how style, content, auteurism and culture clash and miss each other in Tyler Perry’s films. Still Perry is one of a handful of black filmmakers- including Antoine Fuqua, John Singleton, Spike Lee, and Lee Daniels, whom can all actually raise money for wide release films. Perry films are primarily ways to talk abo ut black progress and authenticity in a â€Å"post-racial† world, and they absorb all the baggage involved in that project. They are moral tales about maintaining traditional family structures (including, usually, men at the head), the importance of the church and elders, even at the exclusion of gays, and not always, though sometimes, of others: like loose and lost women, drug users etc (Snider, 2007). As of November 1, 2007, on the review Aggregator Rotten Tomatoes, 46% of the critics gave the film positive reviews, based on 33 reviews. On Metacritic, the film had an average score of 54 out of 100 based on 12 reviews. Paul Grenada said that while â€Å"there are times where the script seems stiff, it teaches without hammering, and you leave the movie feeling good about what you saw. † Giving the movie a B-, Entertainment Weekly said that Perry is of the â€Å"spell-everything-in-capital-letters and act-it-out-loudly schools,† but added that â€Å"one performance glistens—Jill Scott’s as the sad, heavyset Shelia, who locates the faith that’s the source of love. † Time magazine gave the film a B and called it the â€Å"usual artless mix of broad comedy, teary confessions and spiritual uplift. † In the opening weekend, the film grossed $21. million in 3,105 theaters in the United States and Canada, ranking #1 at the box office. In the second weekend, the film slipped to #2 in the box office charts, with a gross of $12. 1 million, bringing the 10-day total to over $38 million. In total, the film domestically grossed $55,862,886 (Gleiberman, 2007). The a wards and nominations that the Tyler Perry’s film â€Å"Why Did I Get Married† received were from the Image Awards, it was nominated for Outstanding Motion Picture, Jill Scott who played Shelia in the film was nominated for Outstanding Actress in a Motion Picture, Tyler Perry himself was nominated for Outstanding Supporting Actor in a Motion Picture, and then there’s Janet Jackson whom won the Image Award for Outstanding Supporting Actress in a Motion Picture. The issue of matrimony is not a new one to Tyler Perry, almost all of his efforts, both for the stage and screen, have focused on relationships growing, struggling, dissolving, or playing out their post-breakup end games. The decision to create a single overview on the subject seems unnecessary at best. Yet Perry is nothing if not knowledgeable, especially when it comes to his audience. He clearly understands that, even though he’s offering the same old stories, they can’t get enough of the way he tells them. For his film adaptation of the couple’s comedy why did I Get Married? He may have altered the very purpose of his otherwise amicable preaching. But at this point in Perry’s career his ability to sell movie tickets in spite of poor critical reception is no surprise, the actor, author, and filmmaker has gone from promoting his own plays to becoming a full-fledged brand, one that, although created outside of the Hollywood machine, is causing some industry people to take notice (Gleiberman 2007). The film is filled with tears, laughter, and shocking disappointments as friends are betrayed and relationships fall apart due to the foibles of marriage. Have you taken a good look at your marriage lately? Is your marriage what you thought it would be? Have you had to deal with issues of commitment or betrayal or forgiveness? Is there a time when you seriously considered whether or not to stay with your spouse? Over the years, have you had to figure out a way to maintain true love and a solid relationship even during difficult times? And during the rough patches, have you ever secretly asked yourself the question: â€Å"Why Did I Get married? † Why Did I Get Married is one of Tyler Perry’s greatest films yet; leaving some members of the audience filled with emotions as they wonder to themselves, â€Å"Why did I get married? †, while others question, â€Å"Should I stay married? † REFERENCES Gleiberman, Owen (October 26, 2007), â€Å"Tyler Perry’s Why Did I Get Married? † Retrieved from Entertainment Weekly (961):51 Snider, E. (2007). Why Did I Get Married?. Retrieved April 8, 2012, from http://www. ericdsnider. com/movies/why-did-i-get-married/ Tyler Perry’s Why Did I Get Married?. Box Office Mojo. Retrieved April 6, 2012, from http://boxofficemojo. com/movies/? id=whydidigetmarried. htm Tyler Perry’s Why Did I Get Married? : Plot Summary and Details. Moviefone. Retrieved April 6, 2012, from http://www. moviefone. com/movie/tyler-perrys-why-did-i-get-married/29300/synopsis How to cite Film Critique, Why Did I Get Married 2, Essay examples

Bachelor of Business Apple Inc

Question: Discuss about theBachelor of Businessfor Apple Inc. Answer: Introduction The marketing of a product is one of the important components in the life cycle of a product (Papadopoulos and Heslop 2014). This report would discuss the basis of segmentation such as demographic, geographic, psychographic, usage-rate and benefit. The targeting strategy would also be defined. The analysis of the positioning bases is also done. The company selected for the purpose of study is Apple Inc. Discussion Analysis and Segmentation Variables Apple has made segmentation polices based on the different variables such as geographic, demographic, psychographic, usage-rate and benefit. They are discussed as below- Geographic- These segmentation is based on the region and the density of the Apple products. The target geographic segmentation of Apple is United States of America and the global market (Nagamia 2015). Apple has ventured in all the major markets all around the world (Pisano 2015). The density criteria indicate that Apple is concentrated in the urban population. Demographic- This segmentation has criteria based on age, sex, occupation, income group and the degree of loyalty (Sharma and Lambert 2013). The brand targets age group of 20-45 and is popular among both males and female counterparts. The segmentation of the brand rests on the high earners and the hard core loyal who are loyal with the company. Psychographic- This kind of segmentation takes into account the social class, user status, lifestyle and the personality of the users (Muhsin et al. 2014). The brand targets people who belong to the middle and upper middle class and persons with high class. The brand targets determined as well as ambitious individuals. Usage-rate- The usage rate is based on the nature of product usage which ranges from medium to high for the Apple brand. Benefits- The different benefits on which the segmentation is based are the sense of belonging as well as achievement, efficiency, speed of delivery and the advanced features (Nagamia 2015). Analysis of Targeting Strategy A typical targeting strategy depends on the segmentation of the market, selection of the best marketing strategy and the determination of the products that would be implemented in the particular segment. The company uses psychographic segmentation strategies for targeting the customers (Hardcastle and Hagger 2015). It uses lifestyles, social class and personality of the users. The company targets the population based on the nature of the customers belonging to the market segments (Kotler et al. 2015). The company selects the potential customers based on the lucrative markets in which it is possible to sell their products. The brand aims to provide multiple products to the target market such as iPad, iPhone, Mac, iCloud, iLife and other (Dreyer and White 2015). The products of Apple brand cater to the premium customer segments and are expensive. Hence, the company chooses its customer segment accordingly (Nagamia 2015). It targets the middle income group and mostly the elite or the su per-rich for targeting their products. Analysis of Positioning Bases The core competence of Apple lies in providing the exceptional customer service to the target market audience. They also strive to make their products easy to use and simple so that the customers would find it easier to use them. For example, the Apple Watch which is comparatively easy to operate as well as it is user friendly (Nagamia 2015). The brand positioned themselves as the mobile devices company which created an image that the company has lot many to offer to the customers other than computers (Cornelissen 2014). The positioning strategy is concerned with the implementation of the targeting principles decided by the company. The positioning bases would be based on the 4 Ps of marketing used by the company. The 4Ps of marketing includes the product, price, place and promotion (Kotler et al. 2015). The following positioning bases are applied for Apple- Product- The product is premium and hence the organization would cater to the upper middle class target market (Kotler et al. 2015). Price- The brand has premium pricing level and hence it targets higher income groups. This would make the company increase the revenue generation. Promotion- The promotion events of the brand is a combination of prestige, powerful and informative (Kotler et al. 2015). The brand advertisements are being done in an intelligent manner which attracts the attention if the premium market segments. Place- The brand focuses on the selective and exclusive distribution of the products (Kotler et al. 2015). The regions where there is higher density of upper middle class families and high end stores are being targeted for this purpose (Montgomerie and Roscoe 2013). References Cornelissen, J., 2014.Corporate communication: A guide to theory and practice. Sage. Dreyer, A. and White, K.M., 2015.Managing Apple Devices: Deploying and Maintaining iOS and OS X. Peachpit Press. Hardcastle, S.J. and Hagger, M.S., 2015. Psychographic profiling for effective health behavior change interventions.Frontiers in psychology,6. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Montgomerie, J. and Roscoe, S., 2013, December. Owning the consumerGetting to the core of the Apple business model. InAccounting Forum(Vol. 37, No. 4, pp. 290-299). Elsevier. Muhsin, Z.F., Rehman, A., Altameem, A., Saba, T. and Uddin, M., 2014. Improved quadtree image segmentation approach to region information.The Imaging Science Journal,62(1), pp.56-62. Nagamia, N.K.A., 2015. Apple Inc-A Marketing Analysis Case Study.MacEwan University Student eJournal,2(1). Papadopoulos, N. and Heslop, L.A., 2014.Product-country images: Impact and role in international marketing. Routledge. Pisano, G.P., 2015. You need an innovation strategy.Harvard Business Review,93(6), pp.44-54. Sharma, A. and Lambert, D.M., 2013. Segmentation of markets based on customer service.International Journal of Physical Distribution Logistics Management.